At Athletes For Life, we believe that re-engagement with sport can have a dramatic effect on the lives of former athletes. Primarily through running marathons for charities around the world, we are dedicated to helping former athletes work through various challenges faced upon the termination of their professional sporting career.


Our programs seek to empower the former athletes by continuing to develop their social platform in the community post-retirement, while also empowering those around them to lead more physically active and fulfilled lives.

"An empowering ecosystem promoting

athletic identity transformation"

Our mission is to create pathways and support networks to help retiring athletes combat the challenges faced when transitioning away from sport and their athletic identity.

We help former athletes to reconnect with their athletic identity through training for, and participating in major marathons. Giving them an avenue to continue to develop and utilize their platforms to support social causes and empower people in the community to live more active and fulfilled lives.